🌿 2. Why Clean Beauty Is Taking Over

Consumers today care deeply about what they put on their skin. That’s why clean beauty—free from parabens, sulfates, and artificial fragrances—has become more than a trend. It’s a movement.

Clean beauty is about transparency, sustainability, and protecting both your skin and the planet. Switching to clean formulations can help reduce irritation and long-term skin stress.

💚 Small step, big change: Replace one item in your routine with a clean alternative this week. Your skin will notice.